Seran's the type of customer that falls for "sales" where the store marks shit up 30% and then puts it "on sale" for 10% off and then brags to his friends about what a killer deal he got because he's such a savvy shopper. Meanwhile the friends he's bragging about it to got the same item the week before the "sale" and paid noticeably less than Seran. But Seran continues to insist that he's the smart shopper of the group and that his friends don't know what they're doing or talking about.
Probably hasn't figured out why the local furniture store is having its 8th "Going out of business" sale within the past 2 years either.