The game should be tweaked so a character with decent strength can carry a cloak, backpack, appropriate armor, appropriate weapons, boots, maybe some fluff pants, shirt, etc and still not have any encumbrance. And be able to carry a standard hunt's worth of drops without too much trouble. Maybe two boxes or so would get you to 'somewhat'
Then you can get your containers deepened and lightened by 30% using crafting systems. You can get custom armor and weapons and lighten and enchant them via crafting systems. And you can carry more.
But a person paying micro-transactions or gathering tons of silver so they can buy points can get a special item that lets you super-power a crafter to extra-deepen and extra-lighten to say 50%.
Your gear is 'A heavy backpack' or 'A plain cloak'. Dyes drop from mobs are are found in boxes - more interesting dyes are more rare. The rarest dyes are available via the store with random rare dye packs. Adjectives and materials are also dropped and can be inserted into gear in a similar way via crafting systems. 'faenor-edged', 'invar-bound', linen, suede, reinforced, etc. More interesting adjustments are rare drops - 'tied with a silver cord' etc.
Completely custom alters are available via GM work sold on the store and found as tokens rarely as drops.
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This way the game can be played fine without anything special. But if you want to be able to walk around with 5-10 boxes on you and a bunch of fluff on your person and in your containers, then you're going to need a crafter or a rare drop (or buy it from the store).
If you want to look like 'just another jerkoff player' you don't need to spend a dollar. But if you want to look interesting, you need a good amount of time playing and/or a crafter. If you want to look MORE interesting, you need a lot of time playing, and/or a crafter and rare/store drops, and if you want to look great, you need very rare or store drops (GM alters).