With his rhetorical turn, Trump is feeding red meat issues to a base that helped spur his upset victory over Hillary Clinton in 2016. But he risks appearing to ignore larger issues that are jolting the country, like the pandemic and racial injustice, while underplaying economic issues, even though polling shows that to be an area where Trump performs relatively well.
“This might be the only path for him at this point,” said Dan Schnur, who served as a campaign adviser to Arizona Sen. John McCain and California Gov. Pete Wilson. “Most of the center is no longer available to him. Motivating his base is not just his best available strategy. It might be the only one.”
The Republican president’s advisers believe there are few undecideds when it comes to Trump, with only a sliver of voters who may change their mind and warm to him. The more effective use of resources is to make sure those who like him turn out to vote, according to campaign and White House officials who spoke on condition of anonymity to describe internal strategy.
Trump takes a measure of comfort in the fact he found himself in a similar position in 2016. Polls throughout his race against Clinton showed him with a deficit, often just as wide as some polls now suggest, before he closed that gap in the final days of the campaign as the base coalesced around him.
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