ClydeR
04-30-2014, 09:40 PM
MTV is going to war against microagressions. You might as well learn that word now. All the politically correct cool people will be using it in a few months.
MTV is launching a new campaign to appeal to younger viewers by tapping into the issues affecting them right now: race, gender, and sexual identity, the network’s president, Stephen Friedman, told BuzzFeed.
More... (http://www.buzzfeed.com/anitabadejo/mtv-launches-new-campaign-to-address-biases)
The “Look Different” campaign will roll out over the course of several years in three phases: The first will focus on racial bias, the second will focus on gender bias, and the third will focus on anti-LGBT bias. Much of the on-air and digital content, which will be hosted on lookdifferent.org, is aimed at dismantling implicit biases and combating microaggressions, brief and often non-intentionally offensive verbal slights that have damaging effects on members of minority groups. (Get an exclusive sneak peek at an example of that project below.)
MTV is launching a new campaign to appeal to younger viewers by tapping into the issues affecting them right now: race, gender, and sexual identity, the network’s president, Stephen Friedman, told BuzzFeed.
More... (http://www.buzzfeed.com/anitabadejo/mtv-launches-new-campaign-to-address-biases)
The “Look Different” campaign will roll out over the course of several years in three phases: The first will focus on racial bias, the second will focus on gender bias, and the third will focus on anti-LGBT bias. Much of the on-air and digital content, which will be hosted on lookdifferent.org, is aimed at dismantling implicit biases and combating microaggressions, brief and often non-intentionally offensive verbal slights that have damaging effects on members of minority groups. (Get an exclusive sneak peek at an example of that project below.)