I think it is unfair to say that every merchant is out for this huge profit etc... A lot of us just do it to fund our disgusting habit of DR'ing. I make a slight profit, but that is not what it is about. Also, I constantly give out FREE smithy invites, take my own time to help others get what they want from the smithy, offer free bard services on items when someone thinks they found something good, offer free assess services, etc... I do all of that for the FUN of the game. I think some merchants get a bad rap and that is entirely unfair.