You see Barnom Slim the Lich King.
He appears to be a Human.
He is lanky and appears to be ancient. He has glowing dark red eyes and insipid, rotting skin. He has sparse, carnelian-hued hair that is loosely hanging to his scalp from discolored patches of skin. He has an emaciated face, a sunken nose and a series of bloody ligaments for a jaw. Slick, white maggots crawl along his neck and arms.
He is in good shape.
He is holding a sinew-wrapped yellowed bone scepter in his left hand.
He is wearing a large twisted crown formed from decaying finger bones, some dark gloves, a tattered black leather cloak, a stained orchid-hued doublet, a broad crimson silk belt, a small claw-clasped pouch, and some crisp black silk pants with tapered legs.
This is a storyline begging to be made!
Underneath the Landing's cosmopolitan lights and bustle a shadowy existenstial threat seethes with hate; are you and your friends strong enough to delve into Wehnimer's sewers and eventually the dread Lich King's city to stop this terrible menace?
You could split the storyline into two; a hybrid pay model. The first half is free and players can push the story up to a semi-climax leading to the Lich King's Citadel in the City of the Dead. Once there a combination of the skeleton key (earned through the free portion of the quest) and a SIMUCOIN ticket would allow you to fully finish the storyline.
The final battle would be you and your friends (please try to make it non-soloable) attempting to perform the ritual trapping Barnom in his phylactery (while fighting Barnom of course).