The Cat In The Hat
09-29-2004, 04:40 PM
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'Dog porn' ad angers pet lovers
A cinema advert featuring dogs having sex in a variety of positions has angered animal welfare groups.
The minute-long advert for Club 18-30 holidays will be screened in cinemas from tomorrow.
It shows a mongrel apparently watching holidaymakers in bed. It then trots through a Spanish village engaging poodles, sheepdogs and Afghan hounds in a variety of "human-style" sexual activities.
The advert was made using dog handlers who held the animals in place, helping them to simulate sex. The handlers were then erased using computer technology, reports the Sunday Telegraph.
Saatchi & Saatchi, who made the ad, said "strategically placed pet food" was also used to entice the dogs to perform particular acts.
A spokesman from the RSPCA said the charity was concerned the animals had been "exposed to ridicule and indignity".
Beverley Cuddy, the editor of Dogs Today magazine, described the Club 18-30 advertisement as "dog porn". She said:"What sort of people would be attracted by an advert like this I can only wonder at. Dogs are dogs, but sadly there is clearly no restraint by those on 18-30 holidays."
The advertisement has been passed by the British Board of Film Classification which has given it a certificate 18, so it cannot be shown to children or used as part of a poster campaign.
A spokesman for Club 18-30 Holidays said: "The film captures exactly what we are trying to achieve. People of the 18-to-24 age group - which is the age group of most of our clients - are very liberated about sex nowadays. That's what our research tells us. Why it is, we don't know. It's a social issue - you can't expect us to have all the answers."
James Griffiths, the account director at Saatchi & Saatchi in charge of the film, said the dogs' owners were fully aware of the nature of the advertisement. "No dogs were hurt, and they didn't do it for real. We're not aiming at the kind of people who go to Crufts. Some of the audience will think it's undignified but I don't think our audience will - I think they'll find it funny."
From http://www.ananova.com/news/story/sm_581675.html?menu=news.quirkies
'Dog porn' ad angers pet lovers
A cinema advert featuring dogs having sex in a variety of positions has angered animal welfare groups.
The minute-long advert for Club 18-30 holidays will be screened in cinemas from tomorrow.
It shows a mongrel apparently watching holidaymakers in bed. It then trots through a Spanish village engaging poodles, sheepdogs and Afghan hounds in a variety of "human-style" sexual activities.
The advert was made using dog handlers who held the animals in place, helping them to simulate sex. The handlers were then erased using computer technology, reports the Sunday Telegraph.
Saatchi & Saatchi, who made the ad, said "strategically placed pet food" was also used to entice the dogs to perform particular acts.
A spokesman from the RSPCA said the charity was concerned the animals had been "exposed to ridicule and indignity".
Beverley Cuddy, the editor of Dogs Today magazine, described the Club 18-30 advertisement as "dog porn". She said:"What sort of people would be attracted by an advert like this I can only wonder at. Dogs are dogs, but sadly there is clearly no restraint by those on 18-30 holidays."
The advertisement has been passed by the British Board of Film Classification which has given it a certificate 18, so it cannot be shown to children or used as part of a poster campaign.
A spokesman for Club 18-30 Holidays said: "The film captures exactly what we are trying to achieve. People of the 18-to-24 age group - which is the age group of most of our clients - are very liberated about sex nowadays. That's what our research tells us. Why it is, we don't know. It's a social issue - you can't expect us to have all the answers."
James Griffiths, the account director at Saatchi & Saatchi in charge of the film, said the dogs' owners were fully aware of the nature of the advertisement. "No dogs were hurt, and they didn't do it for real. We're not aiming at the kind of people who go to Crufts. Some of the audience will think it's undignified but I don't think our audience will - I think they'll find it funny."
From http://www.ananova.com/news/story/sm_581675.html?menu=news.quirkies